In 1990, Hubert van Ham started Radical Design. As a repair-technician for outdoor shops and with a passion for mountaineering, the goal was to make backpacks that excel in reliability and simplicity of construction.
In all these years, this vision has not changed and Radical Design designs and manufactures a wide range of top quality outdoor products with a team of enthusiastic and highly skilled personnel.
Marketing / E-commerce
When I was 2 years old my mom would take me for a walk everyday with an imaginary ball. She would kick the ball and tell me it landed hundreds of meters away. After running my lungs out to get it I would beg her to kick it again. It was the best way to make me lose my excessive energy and her escape to a little bit of peace during the rest of the day. Now 37 years later my energy levels have luckily balanced out but I'm still a fanatic sportsman.
After a decade of studying, working, playing sports and drinking beer I met my wife who was the first to be better in all these areas except the sporting part. It was after this first encounter that my life changed dramatically. I took one day to really determine what my goals are in life and what basically makes me happy and 1 year later I earned my long awaited engineering's degree and applied openly to work for Radical Design. It's now that I can say that together with marrying my wife this was the best decision I ever made.
Radical is a very special company. It's goals of making the most durable gear and serving it's customers with the best possible service is extraordinary. Foremost since it's strives to achieve these goals with controlled growth and self funding only. Responsible for the online marketing and communications I cannot help to feel very proud to be part of this journey and being able to set out Radicals future course.
In my personal life we have three children (Rik, Emily and Tessa) so don't be surprised if you see me kicking fanatically in the open air somewhere seeing how far I can get our ball to go.